"THE HISTORY AND RISE OF ENERGY DRINKS"
sponsored by PRO Engineering / Manufacturing Inc.
Article Excerpt:
“Energy
drinks have become ubiquitous in modern society, with a plethora of brands
offering different formulas and flavors. These beverages are marketed as a
quick way to boost energy and alertness, particularly during moments of
fatigue. While energy drinks may have started out as a niche product, they have
since grown to become a multi-billion-dollar industry, with a global market
that continues to expand.
In
this article, we’ll take a closer look at the history and rise of energy
drinks, examining the ingredients, marketing strategies, controversies, and
future of these popular beverages.
Early
History of Energy Drinks
Energy
drinks have been around for centuries, in various forms, but the modern energy
drink as we know it today was developed in Japan during the 1960s. The first
energy drink, called Lipovitan-D, was introduced by the Taisho Pharmaceutical
Company in 1962.
The
beverage was marketed as a medicinal tonic to help combat fatigue, and it
contained a mix of B vitamins, taurine, and caffeine. Taurine is an amino acid
that is found in high concentrations in the brain and heart, while caffeine is
a stimulant that helps to increase mental alertness…”
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