“Superfruit Juices at Risk? How Smart Pasteurization Protects Yuzu & Dragon Fruit Flavor...and Profits”
Superfruit Juices at Risk? How Smart Pasteurization Protects Yuzu & Dragon Fruit Flavor—and Profits A Sponsored Guide by PRO Engineering / Manufacturing Inc. Superfruit juices such as yuzu and dragon fruit are no longer niche products—they’re premium, high-margin beverages expected to deliver bold flavor, vibrant color, and functional health benefits. The challenge? These delicate fruits are extremely sensitive to heat, oxygen, and processing time. Pasteurization is non-negotiable for safety and self-life, but if done poorly, it can destroy the very qualities consumers pay for. This guide breaks down how modern tunnel and batch pasteurization preserves flavor, aroma, color, and nutrients—and why beverage brands increasingly rely on PRO Engineering / Manufacturing Inc. to get it right. Table of Contents Why Superfruit Juices Are Different Yuzu & Dragon Fruit: Flavor and Nutrient Sensitivity Market Size & Growth of Superfruit Juices ...