“THE ECONOMICS OF PASTEURIZING BEER”

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“THE ECONOMICS OF PASTEURIZING BEER”
Article Release for Brewmasters & Beverage Makers
by PRO Engineering / Manufacturing Inc.

Article Excerpt:

“The craft beer market is having a boom throughout the United States. In 2014 craft beer made approximately 19.6 billion dollars in sales representing a growth of 22% from the previous year. In the article “The Craft Beer Revolution,” the authors point toward a global industry transformation that is currently taking place. 

 

While macrobreweries produce most of the beer consumed globally, microbreweries started small and isolated but ultimately transformed the market by growing exponentially in recent years.

 

The Brewers Association categorizes craft brewers as independent, small, and traditional. However, the issue with this definition is that many breweries were once small, but are now undergoing substantial growth.

 

For example, between 2008 to 2016, the number of breweries in America expanded by 600% and the number of brewery workers by 120%. At the same time, overall beer consumption declined, and average beer prices grew by about 50%. 

 

As the report from the U.S Bureau of Labor Statistics points out, this means Americans are lowering their consumption of beer while they are frequently paying more for a better product…”


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