“IMPROVED MARKETING FOR CRAFT BREWERS”

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Article & VIDEO: “IMPROVED MARKETING
FOR CRAFT BREWERS”

Release for Brewmasters & Beverage Makers.
Sponsored by PRO Engineering / Manufacturing Inc.


Article Excerpt:
“There are hundreds of great tasting craft brews on the market that the consumer has never heard of. Perhaps yours is one of them. Why is that? In large part it’s because the craft brewer did not have an effective strategy of bringing it to market.

The patrons of your brewpub may love your IPA and seasonals, coming back time after time for more, but that doesn’t guarantee success on the market. Even though it’s good, beer doesn’t simply fall off the grocer’s shelf.

As a craft brewer you may have been focused on what you do best… creating a great tasting brew. If you’re like most brewers, you’ve spent the majority of your “beer career” doing just that and had little or no time to devote to an effective plan to take it to market. I am a firm believer in the Three-tier System…”


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