IMPROVED MARKETING FOR CRAFT BREWERS

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Article Release for Brewmasters & Beverage Makers by Paul Spellman,
President of Craft Brewers’ Consultants

Article Excerpt:

“There are hundreds of great tasting craft brews on the market that the consumer has never heard of. Perhaps yours is one of them. Why is that? In large part it’s because the craft brewer did not have an effective strategy of bringing it to market.

The patrons of your brewpub may love your IPA and seasonals, coming back time after time for more, but that doesn’t guarantee success on the market. Even though it’s good, beer doesn’t simply fall off the grocer’s shelf.

As a craft brewer you may have been focused on what you do best… creating a great tasting brew. If you’re like most brewers, you’ve spent the majority of your “beer career” doing just that and had little or no time to devote to an effective plan to take it to market."

Website Link:

For more information on tunnel and batch pasteurization contact PRO Engineering/Manufacturing, Inc. at  sales@prowm.com or call (414) 362-1500 and ask for Ed Michalski, CEO.   

Edward A. Michalski Bio  
Ed Michalski started his career in the beverage industry by designing stainless steel, higher flow, spray headers for Pabst Brewing. Along with the header design, he also developed a process to produce the new headers.   Ed, along with his brother David, formed PRO Engineering/Manufacturing, Inc. 

Based on what they learned by re-designing and refurbishing other manufacturers’ pasteurizers, Ed and PRO started to offer the pasteurizer marketplace superior new pasteurizers.  

PRO Engineering/Manufacturing has been designing and manufacturing great pasteurizers for over four decades.  

ABOUT US:
PRO Engineering/Manufacturing was established in 1977 by Ed and Dave Michalski as a steel fabrication shop. For more than 40 years, PRO Engineering/Manufacturing, Inc. has been delivering solutions for beverage product shelf stability and consumption safety. As leading innovators in post-fill pasteurization, our skilled team offers the best in high-quality pasteurization equipment.

CONTACT US:
Phone: 414-362-1500 | Email: sales@prowm.com


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